What Is A Logo?
To understand what a logo is, we first must understand what the main purpose of logos is. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logos in the same market niche. Logos are used to identify.
What exactly a Logo is?
“A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”
What Makes A Good Logo?
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.
Logo Design Process
“Some wonder what’s so difficult about creating a good logo. They’re small, they look easy to do, so no problem, right? When you only see the result of a designer’s efforts, the logo creation can look like it was a simple task. But it’s not. A logo takes thought and creativity, and many elements combine to make a good one.”
When creating a logo, we follow a process that ensures the final design meets the needs of our clients. Below, we have listed the typical process that professional logo designers follow.
We conduct a questionnaire or interview with our client to get the design brief.
Conduct research on the industry itself, its history and competitors. Problem-solve first, design later.
We conduct research on logo designs that have been successful and on current styles and trends that may relate to the design brief.We Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.
Sketching and conceptualizing.
Develop the logo design concept(s) around the brief and your research. This is the single most important part of the design process. Get creative and be inspired. “Sketching isn’t time-consuming and is a really good way to put ideas in your head right on paper. After that, it’s always easier to actually design it on the computer. Sketching helps to evolve your imagination: once we understand it, we will always start from just white paper. We take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm and allows you to solicit feedback to us. It also gives you a fresh perspective on our work.
Revisions and positioning
Whether we position ourselves as a contractor (i.e. getting instructions from our client) or build a long-lasting relationship (i.e. guiding our client to the best solution), we revise and improve the logo as required..
We Present only our best logo designs to our client. PDF format usually works best. We may also wish to show the logo in context, which will help our client more clearly visualize the brand identity. Preparing a high-quality presentation is the single most effective way to get our clients to approve our designs. “Canned presentations have the ring of emptiness. The meaningful presentation is custom designed—for a particular purpose, for a particular person. How to present a new idea is, perhaps, one of the designer’s most difficult tasks. This how is not only a design problem, it also pleads for something novel. Everything a designer does involves a presentation of some kind—not only how to explain (present) a particular design to an interested listener (client, reader, spectator), but how the design may explain itself in the marketplace… A presentation is the musical accompaniment of design. A presentation that lacks an idea cannot hide behind glamorous photos, pizazz, or ballyhoo. If it is full of gibberish, it may fall on deaf ears; if too laid back, it may land a prospect in the arms of Morpheus.”
Delivery and support
We deliver the appropriate files to our client and give all support that is needed.
How to get started
You do not have to pay for asking something, getting a quote from TallosWeb.com is absolutely free. The first step to take is submit a request for a free quote form or email our managers at firstname.lastname@example.org. Our Sales manager will contact you within several hours with more questions about your Logo Project and an estimate if information provided is enough. Once all the details have been discussed, we can start.
One of the basics of our business is our 100% satisfaction guarantee. You never have to accept something you do not like. You will be a direct participant of the Logo Project process and we’ll keep you informed every step of the way.
Summing it all up easily, you don’t have to be a pro in Logo Project. All you need to know is what you want and how you want it.
We are listening. We are taking notes. We are thinking. We are working for you.
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